WHAT IS VISUAL MEDIA AND INFORMATION?

 

Visual media are sources of information in the form of visual representations. These can be abstractions, analogues, rough illustrations, or digital reproductions of the objects. There should be an interpretation of data, and sources may be hosted on the internet, printed in publications, displayed through broadcast media, or otherwise disseminated.

 

REFLECTION:

 

Why is there a need to understand visual media and information?

 

In education, we need to understand visual media and information for this very reason:“The psychologist Jerome Bruner of New York University has described studies that show that people only remember 10% of what they hear and 20% of what they read, but about 80 percent of what they see and do.” (http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf)

 

Criteria for consideration of visual-based media and information for the integration to the lesson:

 

a. Availability material / equipment / technology used

b. Suitable number of hours exposed to viewing

c. Developmentally appropriate material

d. Must be exciting to watch

e. Before watching, an introduction or guide questions to aid viewing should be given

f. focused discussion after viewing

g. quality: observes the characteristics of good design

 

Define visual message design and its implication to learning:

 

Visual message design is a symbol with meaning. These reinforce. These have more bearing for visual learners. Visuals aid retention just as in photographic memory, try to articulate abstract to even simple concrete information to meaningful signs and symbols.